Advertising & Sponsorship 2009/10

Every day of the season Winterhighland reaches thousands of individuals, the life blood of the nation's Snow and Mountain sports industry, the skiers, boarders and climbers, beginners and experts alike; making Winterhighland the perfect medium for reaching potential customers.



:: Winter's coming for 2010
During the 2009 Scottish Snowsports Season from late autumn when the Lecht kicked off the season on Halloween, till CairnGorm Mountain closed the season late April, Winterhighland's dedicated server turned out over 4.5 million pages, using up almost 600GB of bandwidth, viewed by the 73,571 unique visitors to Winterhighland in the 2009 Season *. Some 2009 Season records:

  • Most pages served in a day: 91,981 pages.
  • Most Unique Visitors in a day: 5,383.

Sponsorship & advertising opportunities exist across Winterhighland for the upcoming 2010 winter season ranging from a week long sponsorship of the Winterhighland front page through seasonal sponsorship of major sections, examples of advertising solutions available:

  • Front Page Advertising/Sponsorship on a weekly and monthly basis.
  • Leaderboard and Skyscraper banners available as run of site or targeted to specific pages.
  • Leaderboard and Skyscraper banners available on monthly and Seasonal buyouts.
  • Standard size (468x60 pixel) banners embedded in our snow reports available for targeted advertising for local businesses, £125 for a text banner or £175 for a graphic or flash banner.
  • Sponsorship opportunities for each section of Winterhighland.
  • Promotional sponsorship and tie-in options for Winterhighland Snow Buses for 2010 Season.
* Unique users measured across period 15th Jan 2009 till 30th April 2009. Stats prior to 15th Jan can not discern unique users over a monthly period.

Sections available for standalone sponsorship be tailored to your specific requirements - just ask.

:: Sponsorship: Mountain Web Cams and Weather Stations
A unique sponsorship opportunity - last winter our White Lady webcams on CairnGorm and Mountain Spirit Webcam in Aviemore were viewed over a million times!! Imagine what a new more extensive and user interactive webcam and weather station network could achieve.

From a small supporting advert displayed next to a local camera for your business, through to a multi-year sponsor partnership your business can help enable the creation of a unique national network of high quality high mountain web cams and integrated automatic weather stations providing unique real time views and data via a mixture of long distance WiFi, WiFi Mesh, GPRS/3G modems, APRS and ADSL technologies often deployed in what admittedly can be one of the most hostile environments on Earth! All while being able to reach beyond the confines of on-grid mains power to bring web-cams to some amazing, remote and previously unimaginable locations.

Of interest not just to skiers, boarders, climbers, winter walkers, ski tourers but also to meteorological enthusiasts, and even just those who love mountains, great views and the Highlands of Scotland. The potential reach is far beyond the winter mountain sports market, thus the potential rewards for the sponsor is equally huge in scope.

A mix of technologies will be used, various designs and formats of cameras, plus automatic Weather stations at various locations and altitudes allowing a real-time 3d feel for the weather on the Scottish Mountains 24/7/365. Winterhighland is uniquely placed to call on the IT, web design, radio engineering, meteorological and mountaineering skills required to bring such a challenging venture to fruition in the Scottish Mountains.

:: Advertising: Snow Report Banner Advertising
Winterhighland uniquely provides both the very latest information via the Official Reports updated in real time from the mountains, plus our own detailed independent snow editorials. These coupled with the General Situation and Pix from the Slopes, provide comprehensive and impartial info from reporters with an intimate knowledge of Scotland's Resorts. Thus providing a superb opportunity for geographically targeting adverts, yet with the option to reach all site visitors via the General Situation page or run of site adverts.

Snow Report adverts are available on the following basis - remember the list is not exhaustive, we can be flexible:
  • Leaderboard/Skyscraper: Run of Resorts - Your advert displayed across all five Scottish Snowsport Area's report pages.
  • Leaderboard/Skyscraper: Geographically targeted to individual or combination of resorts.
  • Leaderboard and Skyscraper adverts are available for monthly or seasonal buyout periods.
  • Standard Banner: Specially reserved for local businesses available on a per Ski Area basis for seasonal buyout.

:: Advertising/Sponsorship: Mountain Sports Forum
Snowsports, Backcountry Snowsports, Winter Climbing, Mountaineering, Mountain Biking our Forums cover them all. Our forums offer great value non-geographically targeted pool of Leaderboard Banners and spaces reserved for targeted Google Ad-words campaigns.

The forums are also an ideal medium for year round promotion to mountain sports fans becoming a major focus of the site during the summer months. Sponsorship of Scotland's coolest mountain sports forum is available for £2000 for 12 months.


:: Advertising: Report Servers
New for the 2010 winter season Winterhighland will offer a great way for small mountain sports related businesses to target potential customers by geographic area across the UK Ice Conditions Server, Touring and Backcountry Reports and also the Public Snow Reports, by means of either our excellent value text adverts or free banner adverts for mountain sports related businesses whom can provide regular reports and/or photos.

If you currently provide a blog on mountain conditions for winter climbing, back country snowsports or lift served snowsports on your own website - Winterhighland can integrate your service with our dedicated report servers. Getting you reports to more potential customers and helping create a comprehensive record of winter conditions.


:: Accommodation Directory (NEW for 2010)
Our new Accommodation Directory will go live later this year in advance of the 2010 winter season and a basic entry is free of charge and includes off-line contact details including address and phone/fax numbers!

If you wish to have more information including website URL and email address in addition to off-line contact details, plus photos to boost the appeal of your entry you can upgrade to a Full Entry for the amazing fee of just £50 for a full twelve months.

Want to always be top of the pile? Grab yourself a Premium Entry for £150 a year, only 2 per geographic area (Northern Cairngorms, Southern Cairngorms and West Highlands) so don't delay contact us
NOW to book your Premium entry!

Unless otherwise agreed the following applies to all adverts placed on Winterhighland:

  1. Banner Advert rotations sold on a seasonal buy-out run from 1st December till 31st May of the following year , though earlier start dates may be agreed on prompt payment of advertising fees, subject to availability of advertising space.

  2. Payment must be made in full prior to any advertising campaign going live on Winterhighland.

  3. Snow Reports include our Snow Editorial alongside the Official Resort Reports. Winterhighland can not be responsible for the unavailability of Official Reports due to issues outwith our direct control.

  4. Full terms and conditions for Advertising on Winterhighland available on Request.


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pix
A changing selection of photos from the best days of the season... enjoy!
Glencoe // Thu 5th Feb
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The Plateau Poma
Nevis Range // Fri 3rd Apr
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Back Corries Spring Delights...
CairnGorm Mtn // Sat 24th Jan
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Funicular from the White Lady
CairnGorm Mtn // Sun 2nd Nov
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Boarder on the Ciste Fairway from the White Lady.
CairnGorm Mtn // Fri 2nd Jan
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Loch Morlich at night.