David Goldsmith Wrote:
The Scotsman has some comments on the winter from CML chief executive Ian Whitaker:
Edited 1 times. Last edit at 10.21hrs Thu 7 Jun 12 by David Goldsmith.
The same stuff has also appeared on the Beeb website. The fact that the same phrases are being used, suggests strongly that the story is being lifted straight from a press release (in the usual journalistic fashion), and therefore presumably from CML. When are they going to learn that putting out negative messages like this will have a far more depressive affect on visitor numbers in the future than any lack or otherwise of snow (and has the same negative impact on all of the centres)?
The same "facts" could have been presented some much more positively - eg "Stupendous May conditions results in skiing numbers higher than expectations !", then go on to emphasise the pisting work, etc., and then just a simple statement of current year numbers, rather than all the negative comparators being used to headline the current story. I suppose we should be thankful that they have stopped blaming it all on global warming in every press release.